November 2025 Market Update

Transform Market Data Into Actionable Intelligence

From scattered data to strategic clarity. Each persona gets exactly what they need to make confident, data-driven decisions.

$6.7B
Total Addressable Market
Industrial + Commercial TAM
$4.2B
Industrial Opportunity
63% of total market
1.9%
2026 Market Growth
Market-driven reality
$1.8B
Strategic Upside
Unlockable with right focus
Choose Your Path

Personalized Intelligence for Every Role

Jump directly to insights tailored for your responsibilities and decision-making needs.

👔 Executive 💼 Sales Leadership 📍 Branch Manager 🎯 Sales Rep
✓
What's in the Model Today
6 core data sources powering current insights
📊
Industrial Topline Forecast
Market size by state, category, service (2021-2028)
🏭
IIR Capital Projects
Project ID, TIV, timing, plant associations
🔄
Maintenance Spend
Plant-level maintenance $ by service type
📅
Turnaround Calendar
Scheduled events with value and service mix
📍
Branch Network
360+ locations with lat/long, region, area
💰
Job Cost History
Revenue, cost, margin by customer & branch
🚀
What Will Make It More Actionable
6 proposed enhancements for deeper insights
🎯
Win Probability Scores
ML-based deal success prediction
⚔
Competitor Intelligence
Market share, win/loss rates by segment
💚
Customer Health Scores
Churn risk, growth potential, engagement
⚡
Live Project Status
Real-time IIR/CC phase & timeline updates
📈
Cross-Sell Flags
Auto-identify service expansion opportunities
🌍
Economic Indicators
Permits, rates, commodity prices
Projected Impact with Enhanced Attributes
What becomes possible when we add predictive and real-time data
+35%
Win Rate Lift
2x
Pursuit Efficiency
-40%
Analysis Time
+$180M
Revenue Opportunity
👔

Executive: Strategic Direction & Portfolio Management

Stop making billion-dollar portfolio decisions on incomplete market data.

Today's Reality
Decisions on TAM trends without strategic prioritization - misaligned revenue targets and wasted board time
Tomorrow's Advantage
Market-backed portfolio clarity. Board-ready narrative. Strategic conviction on $6.7B TAM allocation.
$1.8B
Strategic Growth Opportunity
20%+
Win Rate Improvement Potential
3-5x
Faster Decision Making
63%
Industrial Opportunity Focus

The Executive Challenge: Market Visibility

😰
Today's Reality
Decisions made with incomplete data
  • ✗ Which segments are actually growing?
  • ✗ Where should we allocate resources?
  • ✗ Are revenue targets realistic?
  • ✗ Board meetings filled with assumptions
30%
Market Visibility
→
🎯
Tomorrow's Advantage
Every decision backed by market data
  • ✓ Data Centers: $1.2B (+45% growth)
  • ✓ Energy Sector: $1.1B (+40% growth)
  • ✓ Pharma/Biotech: $0.9B (+38% growth)
  • ✓ Board confidence with market proof
95%
Market Visibility

The $6.7B Opportunity Breakdown

INDUSTRIAL SEGMENTS
$4.2B
63% of Total Market
Refining Chemical Power Data Centers
COMMERCIAL SEGMENTS
$2.5B
37% of Total Market
Offices MFR Hospitals Education
Market Growth Rate
1.9%
2026 forecast - slower than expected
Your Opportunity
+$1.8B
Growth unlock with right portfolio mix

2026 Market Opportunity Timeline

Q1 2026
$1.4B
Turnaround Planning
Q2 2026
$1.9B
Peak Season
Q3 2026
$1.8B
Major Turnarounds
Q4 2026
$1.6B
Year-End Push

Regional Opportunity Heat Map by Segment

Region
Refining
Chemical
Data Centers
Pharma
Power
Gulf Coast
$1.2B
$890M
$180M
$320M
$410M
West
$280M
$120M
$680M
$290M
$190M
Northeast
$140M
$210M
$420M
$510M
$180M
Midwest
$220M
$340M
$260M
$180M
$380M
Southeast
$160M
$190M
$340M
$210M
$240M
<$200M
$200-350M
$350-500M
>$500M
20%+
Win Rate Opportunity
In data centers and advanced pharma through market-focused strategy
3-5x
Decision Velocity
Strategic decisions made faster with data-driven market intelligence
$1.8B+
Addressable Upside
Industrial segment opportunity for strategic expansion
🔥 Actionable Today
  • Portfolio Assessment: Evaluate current regional allocation against TAM. Industrial at 63% vs. current investment level
  • Data Center Mandate: Identify investment/capability gaps in data center markets - highest growth opportunity
  • Regional Prioritization: Reallocate board focus toward Gulf (energy/refining) and West (data centers)
  • Budget Planning: Adjust 2026 revenue targets: 1.9% growth is market-driven, not negotiable
  • Competitive Positioning: Understand win rate vs. competitors in each segment; identify weakness areas
✨ Actionable in Future State
  • Strategic M&A: Data-backed thesis for acquisitions in high-growth segments with clearer ROI
  • Quarterly Reporting: Board communications anchored in market data, not just internal metrics
  • Dynamic Targeting: Real-time portfolio adjustment as market composition shifts quarterly
  • Investor Confidence: Market-validated narratives increase confidence in long-term strategy
  • Margin Optimization: Shift portfolio mix toward higher-margin segments (data centers, pharma) systematically
📡
Data-Driven Action Center
Leverage these market model data sources for strategic decisions
📊 Strategic
Industrial Topline Forecasts
Monthly market size forecasts by state, category, and service type through 2028.
6 Service Types 50 States
🏭 Pipeline
IIR Industrial Projects
Capital project pipeline with TIV, timing, and plant associations.
$4.2B TAM Multi-Year
💰 Performance
Job Cost Consolidated
Actual revenue and cost data by customer, branch, and market segment.
Revenue/Cost By Segment
🎯 Executive Action Recommendations
Portfolio Rebalancing
Increase Gulf Region investment allocation by 15-20%
Gulf represents 63% of refining/petrochemical TAM.
Growth Segment Focus
Prioritize Data Center capability buildout in West Region
Data centers showing 45%+ growth trajectory.
Turnaround Planning
Review Q2/Q3 2026 turnaround schedule for capacity alignment
Petroleum refining turnarounds represent $1.3B+ opportunity.
Service Mix Optimization
Expand Specialty Services offering in pharma/biotech
Pharma segment growing 38%+ with strong compliance requirements.
Executive Action Guide
Download the complete executive playbook with strategic portfolio actions and board-ready narratives.
View Action Guide
💼

Sales Leadership: Strategy & Resource Allocation

Stop wasting top talent on declining segments while missing the biggest growth opportunities.

Today's Reality
Capacity decisions made reactively based on project alerts - misaligned talent, inefficient resource use, inaccurate forecasts
Tomorrow's Advantage
Data-driven resource allocation. Specialist teams in growth segments. Pipeline forecasts validated by market composition.
25-30%
Capacity Efficiency Gain
2x
Win Rate Lift via Specialization
40%+
Pipeline Forecast Confidence
$4.2B
Industrial TAM to Focus On
Current State
Capacity Allocation ⚠ Reactive
Market Context 20%
Team Specialization Low
ROI Visibility Limited
Future State
Capacity Allocation ✓ Strategic
Market Context 90%
Team Specialization High
ROI Visibility Clear
🎯
Strategic Capacity
Allocate top talent to highest TAM + win probability combinations
📍
Branch Ranking
Quantified opportunity sizing by region enables data-driven targeting
👥
Team Specialization
Develop specialist squads for high-growth segments
📈
Revenue Confidence
Market + pipeline triangulation enables realistic forecasting

2026 Resource Allocation by Segment

Segment Focus
Q1 2026
Q2 2026
Q3 2026
Q4 2026
Data Centers
Ramp
Peak
Peak
Maintain
Refining Turnarounds
Plan
Peak
Peak
Plan
Pharma/Biotech
Build
Grow
Scale
Scale
Chemical Plants
Steady
Steady
Steady
Steady
Power Generation
Plan
Build
Peak
Maintain
🔥 Actionable Today
  • Audit Current Allocation: Compare sales team distribution vs. segment TAM. Reallocate top talent to data centers, energy, pharma
  • Branch Target Review: Set segment-specific targets for each region based on local market composition
  • Specialist Team Launch: Create dedicated squads for high-growth segments
  • Win Rate Benchmarking: Identify which segments have above/below-market performance
  • Forecast Alignment: Update 2026 pipeline targets to reflect market composition
✨ Actionable in Future State
  • Dynamic Capacity Modeling: Real-time resource allocation based on live market opportunity shifts
  • Predictive Pipeline: Forecast branch opportunity automatically aligned with market changes
  • Segment-Specific Strategy: Tailor sales motions, messaging, and playbooks by segment
  • Talent Development: Proactive upskilling in emerging high-growth segments
  • ROI Optimization: Track sales investment ROI by segment and region
Sales Leadership Action Guide
Complete playbook with resource allocation frameworks and territory optimization matrices.
View Action Guide
📍

Branch Manager: Territory Performance & Accountability

Know your market opportunity vs. execution reality - defend your territory with data.

Today's Reality
Unclear if underperformance is market-driven or execution-driven. No visibility into $2.8B+ growth gaps in your territory.
Tomorrow's Advantage
Real-time territory dashboards. Quantified white-space opportunities. Market-driven growth targets with accountability clarity.
$2.8B+
Growth White Space
30-40%
Win Rate Improvement
2x
Market Visibility
2-4%
Realistic Territory Growth
Current State
Market Context ⚠ Unknown
Opportunity Visibility 25%
Performance Clarity Ambiguous
Growth Planning Historical
Future State
Market Context ✓ Clear
Opportunity Visibility 92%
Performance Clarity Transparent
Growth Planning Market-Aligned
📊
Territory Sizing
Quantified market opportunity vs. national benchmarks
⚖
Performance Distinction
Separate market impact from execution quality
🔍
White Space Visibility
Identify market share gaps and concentration risks
🚀
Proactive Strategy
Respond to market shifts before they impact performance

Territory Opportunity vs. Current Penetration

Customer Type
TAM Size
Current Share
Win Rate
White Space
Priority
Large Industrial
$420M
18%
42%
$344M
High
Mid-Market
$280M
32%
58%
$190M
High
SMB Accounts
$160M
45%
52%
$88M
Medium
New Prospects
$340M
0%
28%
$340M
High
At-Risk
$120M
38%
22%
$74M
Urgent
🔥 Actionable Today
  • Territory TAM Mapping: Quantify your territory's $6.7B TAM allocation by segment
  • Portfolio Analysis: Map current customers to segments. Identify diversification targets
  • Pipeline Audit: Compare pipeline composition to market TAM
  • Win Rate Reality Check: Analyze win rates by segment
  • Growth Target Recalibration: Set 2026 targets at 2-4% growth, not historical rates
✨ Actionable in Future State
  • Real-Time Territory Dashboards: Live visibility into market composition shifts
  • Automated Gap Detection: Alerts when pipeline diverges from market
  • Predictive Customer Strategies: Early warning when segments face headwinds
  • Segment-Specific Plays: Customized resources for each customer segment
  • Market-Driven Hiring: Data-backed hiring plans tied to opportunity
Branch Manager Action Guide
Complete playbook with territory gap analysis and white space targeting strategies.
View Action Guide
🎯

Sales Rep: Deal Prioritization & Pursuit Strategy

Stop chasing every deal. Focus on the 35% of opportunities that drive 80% of value.

Today's Reality
Reactive pursuit based on notifications. Scattered effort across deals with wildly different win probabilities.
Tomorrow's Advantage
Smart deal routing. Segment-specific playbooks. Win rate optimization through intelligent prioritization.
40-50%
Win Rate Improvement
3-5x
Pursuit Efficiency
25%+
Pipeline Quality Lift
35%
High-Growth Opportunity Share
Current State
Deal Prioritization ⚠ Reactive
Market Context 15%
Win Rate Focus Random
Pursuit Efficiency Scattered
Future State
Deal Prioritization ✓ Strategic
Market Context 88%
Win Rate Focus Optimized
Pursuit Efficiency Focused
🎯
Smart Prioritization
Rank deals by TIV x market attractiveness x win probability
🔮
Early Detection
Identify opportunities before competitors see them
💬
Targeted Messaging
Segment-specific value propositions
📈
Win Rate Optimization
Focus on segments where win probability is highest

Deal Prioritization Matrix: TIV x Win Probability

Deal Type
Avg TIV
Win Rate
Competition
Score
Action
Data Center New
$2.4M
48%
Medium
92
Pursue
Refinery T/A
$1.8M
62%
High
88
Pursue
Pharma Expansion
$980K
52%
Low
76
Target
Chemical Maint.
$420K
68%
Medium
65
Steady
Commercial Small
$85K
35%
High
28
Deprioritize

Q1 2026 Pipeline Milestones

Week 1-2
12
Deals to Qualify
Week 3-4
8
Proposals Due
Week 5-8
$4.2M
Expected Closes
Week 9-12
15
New Pursuits
🔥 Actionable Today
  • Pipeline Audit: Rank every deal by TIV x market attractiveness x win probability
  • Segment-Specific Plays: Document different value messaging for each segment
  • Competitor Intelligence: Understand which segments have fewer competitors
  • Win Rate Analysis: Double effort on segments where you're above 40%
  • Customer Concentration Risk: Identify customers in declining segments
✨ Actionable in Future State
  • Smart Deal Routing: System automatically ranks incoming opportunities
  • Early Warning System: Real-time alerts for emerging opportunities
  • Win Rate Optimization: Personalized playbooks by segment
  • Customer Shift Detection: Alerts when segments face headwinds
  • Pursuit Confidence Metrics: Data-backed deal selection scores
Sales Rep Action Guide
Complete playbook with deal prioritization matrices and win rate optimization tactics.
View Action Guide